WHAT IS THE AIM OF Search Engine Optimization?

Search Engine Optimization is an online marketing technique which means to optimise your website in order for it to receive higher rankings in the organic listings of search engine results pages; this will therefore drive more traffic to the website. Using SEO can boost the amount of site visitors that acts on the action that the site intends.  
 
SEO is a method that aid in the improvement of a website's ranking in the listings of search engines. Some other kinds of listings that are presented in the results pages of search engines are paid insertion, pay-per-click advertisements, and organic search results. There are lots of websites fighting for page 1 position on search engines these days especially for the popular, generic keywords where companies have an unlimited budget available to reach the top position. Most large companies competing for such search terms are using seo companies to get themselves high on Google because they know the benefits of SEO are monumental, giving them brand authority and huge amounts of traffic. 
 
BENEFITS OF SEO
 
The main aim of SEO is to reach those top results on search engines so that when users are looking for a certain product they will find your website and click through, therefore is driving traffic to the website and subsequently increases sales. Also SEO is about brand awareness, getting your site out there and recognised in the internet world. Online advertising helps businesses to grow, become recognised by competitors and potential customers, again increasing sales, which is always the end goal for a business.
In comparison to other online marketing techniques SEO is a long term process and once results are achieved it is only requires a small amount of effort to maintain those results; it's getting there initially that takes time. Pay Per Click on the other hand is much more instant but needs a constant supply of budget to keep going. Once a search engine trusts your website the results it has become very steady, and with continual work will only improve, you would have to do some black hat SEO in order for those results to drop so SEO is much more reliable in some ways than other internet marketing. 
 
Brand Awareness: 
 
You can hardly claim to be the absolute best in the business when no one has ever heard of you. Sometimes you need to work on making people aware of your company though that doesn't result in immediate sales, but will gain more revenue in the long run by building yourself up and ensuring that your target market knows who you are.